Welcome to The Caddie Network’s website (www.thecaddienetwork.com). When we first launched TCN, our vision was to provide golf and sports fans with a true “insiders perspective” that was different than anything else in sport. We formalized an exclusive license with Tour Caddies to access the expertise of those we consider to be the game’s greatest untapped source in golf: Caddies.
The Caddie Network (TCN) quickly became recognized as the fresh, new voice in golf, delivering insight and an authentic perspective from professional and amateur caddies. TCN provided golf fans the opportunity to see the game, the lifestyle and the many unique experiences through the lens of caddies: the individuals, who day-to-day and event-to-event, are closest to the greatest players in the world.
But the world changed and the world of golf changed. COVID set us back almost two years as a business but the game itself grew and evolved with new fans and consumers coming into the game with record growth. Our audience evolved into an extremely healthy balance of traditional golf fans and “next generation” golfers who focus more on the fun, entertainment and enjoyment of the golf experience. Both segments share an interest in caddies for very different reasons; traditional fans want real inside the ropes access, information and stories. Next Generation fans love the caddies; their road warrior lifestyle, individual personalities and real people they can relate to and aspire to be like.
The game itself also evolved with new tours, evolving, the emergence of the content creator economy and new influencers dominating the story telling and growing audiences across golf and all sports. So we needed to adjust course as well, and perspectives changes everything
We are excited to share that TCN is also evolving and will be fully leveraging the caddie culture as the most unique perspective and platform in golf. We have 275 Tour caddies inside the ropes every week who are some of the best “creators and storytellers” in the game. We will be partnering with other creators and influencers to bring some of the most interesting and insightful stories on and off the course. We have also partnered with leader like Omaha Productions, CAA and others to bring these stories to life in digital media, YouTube (soon to come), events, commerce, documentaries and broadcast television. We will deliver the most dominant platform in golf to provide fans an unparalleled look at this amazing culture and game.
Thanks for hanging with us as we evolve in this ever changing sport and world. One thing that has become clear, the caddie voice and perspective is more desired than ever and our caddie culture platform will become an even greater voice for fans.
Merrill Squires and John von Stade
TCN Co-Founders